There are several reasons why your customers might decide that your App is not for them. But if you know that it works well and that its functions are in demand, the user interface is probably the cause of uninstalls. In fact, 38% of people stop interacting with a website or app if they find the content and design unattractive.
The good news is that even if you are not an expert in application design and development, there are simple solutions that can be applied to the user interface of your App that will prevent your customers from clicking on the scary trash icon.
These are some of the biggest problems that your application’s user interface could be causing and that you can fix today.
Problem 1: slow loading speed
Even the most patient person hates waiting.
Depending on how your application is configured and the user’s Internet connection, the loading time may take longer or shorter. Staring at a loading bar as you go is not a very entertaining experience, and there is a reason the Mac hold cursor is more commonly known as the spinning wheel of death.
47% of consumers expect a web page to load in two seconds or less, and 40% leave a website if the load is longer than three seconds.
The fix: use engaging text to keep them engaged
Just as real-life waiting rooms are filled with newspapers and magazines, you can cover your App loading time with interesting words and visuals.
You can see this strategy in popular web apps like Canva and Slack. The former displays inspirational quotes related to creativity during the image download process, and the latter allows your customers to add internal sayings or jokes from users on the loading screens.
Problem 2: Too many configuration options
As an app developer, you appreciate the systems that allow you to get started in the fewest steps possible. And the users of your application are no different. They have chosen to install your application because it looks interesting, but if they find that the installation process is too long, they are likely to lose their enthusiasm and uninstall it.
The solution: simplify the steps
Instead of listing all the setup steps on a single page, break complex tasks into easy steps, and display each step on a different page. This will make the setup process seem easier.
Problem 3: Information overload
Your App may be very robust and does all kinds of interesting things and for this, you will need to educate your users on how to use it. But as we mentioned earlier regarding settings, too much text can overwhelm users and scare them away.
The solution: show the basics, link to more information
While users will likely want to take advantage of the customizations your App offers, it will be enough to know the basics of how it works the first time they open it. Once inside the application you can include clear and brief instructions to get started, and then include pages where they can get more information.