5 Essential Reports For Mobile Analytics

Have you started with App Marketing? Do you know what works and what doesn’t within your App? How are your advertising campaigns performing? Do you keep track of user engagement levels? Are you spending too much? Too little? You can solve all these questions with the appropriate reports.

In this post, we’re going to take a tour of all the reports you need to see if your App Marketing efforts are paying off. A good analysis will give you the keys to improve your conversion.

Before diving into the world of reports, you should know that all of them must be structured around specific objectives: What is your App for? Who is your audience? Who is your competition? What is your value proposition? What do you want to get? How many users? How many downloads? How much income? Once you’ve figured this out, we can move on.

1. Procurement reporting

This is the first report you need to create. An acquisition report reveals where your users are coming from. This way you can see if your organic and paid positioning strategies are working. The organic acquisition is everything to do with ASO, while paid acquisition is all about mobile or web-oriented ads.

Which question does it answer: Where are my users coming from?

What to include in this report:

For the organic strategy:

– The number of keywords you are optimizing for your App.
-Visits the ad page of your app.
-The number of downloads you got organically.
-The percentage of organic discharges that became “open”.
-The number of inbound links to your app’s ad page.
-The number that your App occupies in the ranking of the different categories in which you have included it.
-The rating of your application.
-The number and tone of criticism on your page.

For payment efforts:

-What are your alliances?
-How many campaigns are you running and the budget for each one.
-The number of new users you have obtained from each campaign.
-The cost of acquiring a new user.
-The cost of acquiring a committed user (the user’s lifetime value, or LTV).
-Which campaigns have worked the most.

2. Reporting on user engagement

After someone downloads your app, they start interacting with it to find out what it’s about. This period of interaction is called a session, and it is the focus of this report. You need to pay attention to the characteristics of each session, as it will help you determine if users are using your App, once they have installed it.

What question does it answer: What is the engagement of my users?

What to include in this report:

-Number of user sessions during a given period of time.
-Number of new users in a given period of time.
-Sessions by key categories, such as country, device or application version, etc.
-Average session lengths for different periods of time.
-Average session intervals between App launches. -Positive
or negative growth in the previous metrics.

3. Report on user actions

User actions, also known as events, are the things that people do in your application: what they see, what messages they click on, and what they buy. This behavioral data will help you understand which features of your App are the most valuable and which are not receiving enough attention.

Which question does it answer: How do users interact with my App?

What to include in this report:

-What actions are carried out.
-The characteristics with which there is the most interaction.
-How many times were milestones completed during a specific time period?
-What percentage of users completed an event?
-What percentage of users did not complete an event?
-The growth of the completion of the event in time.
-How many users have clicked on an in-app message?

4. Report on user segments

As you begin to monitor the engagement and actions of your users within your application, you will learn enough about them to create user segments. These are groups of people. They share certain attributes and behaviors. The reports on user segments give you an idea of ​​what your audience is like, to make smarter marketing campaigns.

Which question does it answer: What groups of people are using my app and how?

What to include in this report:

-Define each segment by a name (ie “buyers”)
-Main events or actions completed by each group.
-Custom dimensions/attributes that share (this could be demographic information, subscription status, brand history, etc.)

You must re-examine and update your segments as the characteristics of your App grow and change.

5. Reporting on Funnels

Funnels are a series of events that lead the user to a conversion. Most applications have many funnels, including enrollment funnels, marketing funnels, and sales funnels. By explicitly delineating these paths and following a user’s progression through them, you will gain more information that will help you reach your conversion goals more quickly.

Which question does it answer: How do users flow through my application?

What to include in this report:

-Funnel names (such as “shopping funnel”) and objectives.
-A list of each step in the funnel.
-The final conversion step (that is, the finished box).
-The number of users that enter each funnel.
-The conversion rates for each step, including the number of users who have abandoned.

Now that we’ve reviewed which mobile analytics reports you need to run the most effective marketing campaigns, it’s time to start using them. Creating a campaign is useless if you don’t measure your efforts later and don’t know which strategies have worked and which haven’t.