Mobile app development and launch is a booming business. On average, about 1,000 applications are uploaded a day, and in 2015 the Apple Store had more than $ 20 billion in gross revenue. This rapidly growing climate makes creating a mobile app an attractive prospect for many entrepreneurs.
But how do you create an App? What are the key steps you must take to be successful? We tell you everything below:
How to create an App
The launch of an application, like any other business, begins with brainstorming that continues even after the application is put on the market. There are applications for almost anything. But in general, applications can be divided into three categories: those that serve a specific need, those that facilitate or speed up a task, and those that are entertaining. And each of them will need a different business plan. Knowing the type of application you want to develop will be your starting point.
1. Brainstorming and planning
As we have said in the previous paragraph, any application must begin to develop by brainstorming. For this it is important to ask yourself some key questions:
What need/needs does your application cover?
Who is your audience?
Why might your application interest him?
Who are and what are your competitors doing?
How can you stand out in the market?
Are you going to develop the App for iOS or Android?
You must ask yourself these questions to make sure your idea pays off before you go too far in the development process. At this stage, you must also create a business plan and a monetization strategy for your App.
The time has come to design and develop your App. To put your idea on paper, you will find some prototyping tools very useful, such as those mentioned in this post:
The best tools to prototype your App
These tools will help you figure out how users are going to interact with your app. That is, how the buttons and menus lead to the different screens of the application. The user interface will determine the appearance and design elements of your app.
Once you have your idea clear, you can start looking for a developer for your app. On our platform, you can find a wide range of professionals who will be willing to put your idea on the market. You just have to tell us the features you need and the budget you are willing to invest in. Don’t be afraid to outsource development. Some of the best-known products on the market were outsourced at first, such as Skype, Alibaba, and Digg.
When you have a working version of your application you must run beta tests with real users. These will help you detect errors and identify areas where the user interface can be improved. Make sure to run these tests on both smartphones and tablets.
4. Development of a Marketing Plan
It is very common to think that a marketing plan is not needed until after the product launch. Nothing could be further from the truth. You need time to develop an interest in your application and get customers before you put it on the market. Of course, marketing techniques will vary depending on your budget and your type of application.
For example, game-based applications will need to be promoted on various social media. It’s important to try to reach tech bloggers and gamers and get other types of press coverage as well.
Building a user base is crucial in terms of revenue generation, and a solid marketing plan will help you achieve this. Once you have your first customers, you should be attentive to their comments to identify areas for improvement.
5. Launch the application
Before you can put your application on the market, you will have to upload it to the apps stores. Both Apple and Google have specific guidelines and standards, as well as a unique admissions process.
This application process can take up to a week and require changes to the application, so be prepared for it. The upload process must be done by your developer to avoid errors.
In this article we give you some extra tips:
5 ASO techniques to be # 1 in the Apps stores
Once you have it, it is time to prepare your press releases. On launch day you will need to monitor the performance of your application and try to resolve any issues quickly.
6. Analyze the results
After launch, you must evaluate the success of your application to determine who your users are and why they chose your product. If it’s not the audience you were expecting, it’s time to adjust your marketing efforts.
You can include new functions and features in the next version of your application or change certain aspects of the design to improve the user experience. Launch day is just the beginning, and by staying tuned and open to new ideas, your app can achieve continued success.